The Studio & Leadership

Boris Vlajnić

Founder & Automotive Design Director
Veltron Cars — Independent Automotive R&D Studio Belgrade, Serbia

Bridging vehicular proportions, aerodynamic surfacing, and digital cockpit architecture. Shaping a modern philosophy where engineering and emotional design converge.

Reconnecting the Driver to the Machine

“Veltron began with a simple question: what happened to the connection between the driver and the machine?”

Modern vehicles are becoming increasingly capable, yet often increasingly disconnected. More screens, more weight, and more layers of technology do not necessarily create a better driving experience. For me, a vehicle should still have purpose in its proportions, intelligence in its engineering, and emotion in the way it moves.

Veltron is my answer to that direction.

I founded Veltron to explore a different approach to automotive development — one where aerodynamic form has a purpose, technology serves the driver, and performance does not have to mean unnecessary excess.

My process combines automotive design, digital modelling, engineering concepts, and human-machine interaction. A vehicle can begin as a sketch, evolve through 3D modelling and aerodynamic studies, and eventually become an integrated physical and digital system through projects such as SkyUI.

The goal is not simply to design another car. It is to explore what a modern driver's car could become.

Studio Profile Belgrade, RS
Boris Vlajnić — Founder & Automotive Design Director
BORIS VLAJNIĆ
Founder & Automotive Design Director

Veltron Design & R&D Disciplines

Four specialized disciplines shaping vehicle architecture from initial package exploration to complete digital validation.

01 Design Discipline

Vehicle Design

Styling · Proportions · Surfacing · Aerodynamics

Developing vehicle proportions and surfaces where visual identity and aerodynamic function work as one — creating forms that are both emotionally expressive and aerodynamically purposeful.

02 Cockpit & HMI

Human-Machine Interface

HMI · UX · Digital Ergonomics · SkyUI

Designing digital interfaces around the driver, combining information, control, and interaction without overwhelming the cockpit. Turning complex vehicle technology into a natural extension of the machine.

03 Engineering Focus

Automotive Engineering Concepts

Platform · Packaging · Chassis · Powertrain

Exploring how propulsion, chassis architecture, and component packaging shape the vehicle from the inside out — approaching propulsion without ideology to serve performance and driver engagement.

04 Art Direction

Creative & Brand Direction

Visual Identity · 3D Visualization · Rendering · Art Direction

Building the visual language that connects the vehicle, engineering technology, and Veltron brand into one coherent, authentic automotive identity.

Tools & Capabilities

A modern computational design toolkit tailored for rapid concept iteration, digital surfacing, and driver-interface prototyping.

Digital Design

3D & Modelling

  • Blender 3D
  • Automotive CAD
  • 3D Concept Modelling
  • Packaging Studies
Aerodynamics

Fluid & Dynamics

  • Aerodynamic Studies
  • CFD Concepts
  • Airflow Visualization
  • Digital Validation
HMI & Cockpit

Digital Interfaces

  • Figma Systems
  • Web Technologies
  • UI / UX Prototyping
  • SkyUI Platform
Surfacing

Form & Surfacing

  • Surface Development
  • Automotive Form Studies
  • Digital Clay Evaluation
  • Aesthetic Topology

The 6-Step Workflow

From early exploratory sketches to validated physical and digital presentations.

01

Idea

Sketching & exploratory vehicle concepts.

02

Proportion

Packaging, wheelbase & architecture definition.

03

Digital Model

3D poly-modelling & surface development.

04

Validation

Aerodynamic concepts & engineering feasibility.

05

Interface

Cockpit ergonomics & SkyUI digital flow.

06

Visualization

Photorealistic rendering & presentation.

Interested in concept development or design collaboration?

Veltron Cars is open to dialogue with engineers, automotive enthusiasts, and industry partners interested in shaping the next chapter of driver-focused mobility.